Complete Rebrand of a Regulated Investment Firm — Logo, Animations & a Website Unlike Any Other in Finance

MeritKapital had been operating since 2006 — nearly two decades in investment and securities brokerage. But a rebrand to EMKAP wasn’t just a name change. It was a statement: the firm had evolved, expanded to four jurisdictions, and needed a digital presence that reflected where they were going, not where they had been.

The old website was, in their words, “old school.” The financial services industry is full of sites that look identical — navy blue, stock photography of suited professionals, generic trust signals, and dense text blocks. EMKAP wanted to break from that entirely. Modern. Animated. Distinctive. Nothing like what their competitors were doing.

The brief covered everything from the ground up: design the new EMKAP logo, create animated versions of it for each office, build the full website with custom animations, and architect a system that gave each of their four global offices its own visual identity within a single coherent brand.

We designed the EMKAP logo entirely in-house. The mark combines a stylised bar chart — referencing investment and financial data — with clean, descending proportions that convey confidence and precision. Paired with the “EmKap” wordmark in a modern sans-serif, it reads as authoritative without being stiff.

The logo exists in multiple colour variants — one for each office. The same mark, different colour treatment, so each entity maintains shared brand recognition while having a clearly differentiated identity. We also created animated versions of the logo used on the homepage and office landing pages, where the bars build in sequence on load — a subtle detail that communicates dynamism without being distracting.

EMKAP operates across four regulated entities — each in a different jurisdiction, each with its own regulatory context and audience. A single generic “Contact Us” page wouldn’t serve them. What they needed was a system where each office felt like its own destination within the same brand.

We designed and built four colour-coded office experiences. Each office page carries its own accent colour that runs through headers, navigation highlights, interactive elements, and document download sections. The menus also differ per office — surfacing the specific services, legal documents, and regulatory disclosures relevant to that jurisdiction.

EMKAP had specific UX requirements on every page. Nothing was a template default — every interaction was designed and built from scratch in Bricks Builder with custom JavaScript and GSAP where needed.

Given the scope — brand identity, logo animation, four office experiences, multiple dynamic systems, and GSAP animations throughout — four weeks is a fast delivery. It was possible because the EMKAP team was engaged and responsive, with clear feedback loops across their WhatsApp project groups.

After launch, we stayed on for an additional 8 weeks of included support — refining copy, adjusting layouts, and making the small changes that any client naturally wants once they see everything live. This is standard practice for us on complex builds.

Every animation, every interaction, every dynamic system on EMKAP’s site was built specifically for them. Nothing was a plugin toggle or a pre-built component dropped in. That’s what makes Bricks Builder the right tool for projects like this — it gives us the control to build exactly what the client needs.

EMKAP didn’t stop at the website. After launch, they brought us in to manage their social media presence — creating content and maintaining their LinkedIn and other channels. They’ve also continued to commission ongoing site updates and enhancements as the firm grows and adds new offerings.

This is what a successful project relationship looks like: the client trusts the work, keeps the team on, and the scope naturally expands. The entire EMKAP team communicates with us through dedicated WhatsApp groups organised by department — a setup that keeps everyone aligned and ensures no request gets lost.

When an FCA and CySEC-regulated investment firm with offices in four countries gives you their ongoing work and their public communications, that’s not just a satisfied client — that’s a vote of confidence from people who are professionally required to be precise about who they trust.

This is the standard we hold ourselves to on every project — not because it’s a marketing point, but because it’s how good work actually gets done.