Rescuing a Made-to-Measure Clothing Brand from Magento — With a Three-Flow Custom Ordering Engine No Plugin Could Build

We developed sreedafashions.com, an online store for Indian traditional clothing, with a focus on providing multiple product variations and a royal aesthetic. The project combined functionality and design to create an elegant shopping experience for the client’s customers.

The Post-Romantic Co. is not a typical fashion brand. Based in New York, they work with a network of independent artisan tailors in Punjab to make every garment entirely by hand, to fit the customer’s exact body measurements. No inventory, no factories, no fast fashion. Every shirt, jacket, or pair of trousers is made specifically for the person who ordered it — using natural fabrics sourced from small mills in Italy, Japan, and England, alongside hand-woven textiles from artisans across the Indian subcontinent.

The brand’s philosophy is meticulous, thoughtful, and deeply human. Their website was none of those things. The existing Magento platform looked like it was built in the early 2000s — visually dated, technically hostile to a small non-technical team, and completely unable to support the nuanced ordering experience that a made-to-measure business actually requires. Content updates needed developer intervention. Every order involved manual workarounds. And the site reflected nothing of what made the brand special.

This is the centrepiece of the project — and what makes it technically significant. Post-Romantic’s business model requires a fundamentally different WooCommerce experience from any standard e-commerce store. You can’t pick a size, click add to cart, and be done. Every garment is made to order, which means the ordering flow has to accommodate different types of buyers with different levels of knowledge about their own measurements.

We built three distinct ordering flows, each accessible from the same product page. Customers choose the path that suits them. Every flow passes correctly structured measurement and configuration data through to the WooCommerce order — so the artisan tailors receive exactly what they need to start making.

Migrating from Magento to WordPress isn’t a straightforward export-import. Magento’s data structures are fundamentally different from WooCommerce’s — products, categories, content pages, and supporting information all need to be carefully mapped and rebuilt in the new system. We handled the complete migration: all products rebuilt in WooCommerce with correct category hierarchy (Men’s jackets, pants, overshirts, dress shirts, casual shirts, suits; Women’s shirts, jackets, pants, overshirts, kaftans, suits), all content pages including the brand’s elaborate philosophy section — True Luxury, Our Vision, Sustainable Future, Fair Labor — rebuilt as a properly structured page tree. The client’s distinctive literary copy was preserved in full: the voice of the brand came from them, and we kept it intact.

The design was rebuilt entirely from scratch — not ported from Magento. The old site’s visual identity was abandoned. We designed a clean, minimal aesthetic that actually matches what the brand is: natural tones, restrained typography, generous whitespace that lets the product photography carry the page.

The timeline reflected the real complexity here. A standard WooCommerce migration takes far less time. Building three distinct, interlinked ordering flows — each with its own UX logic, measurement handling, data validation, and order data passing — required thorough development and rigorous testing before anything could go live.

Themify Builder was chosen specifically for its accessible editing experience — the client is a non-technical founder who needs to update products and pages without calling anyone. The custom ordering engine was built as bespoke WooCommerce extensions, ensuring measurement and fabric selection data flows cleanly through the entire order pipeline to the artisan tailors.

The Post-Romantic Co. continues to run on the WordPress infrastructure we built, and remains on our hosting and maintenance service. The client manages their own content — adding new products, updating collections, editing pages — without needing developer involvement for day-to-day operations. That was a core goal from the start. This is a US-bas

ed client in New York. Their business runs on a platform we built, hosted on our infrastructure. When something needs attention, we handle it. That’s what a real ongoing relationship looks like — not a handoff document and a goodbye, but continued accountability for what we built.